SEARCH ENGINE OPTIMIZATION
(SEO)
The Importance of SEO
In the digital era it is hard to imagine daily life without the use of Google. Search engines changed completely they way we collect information and we can now search for anything we need and get thousands of results in a matter of seconds. On a daily basis Google receives more than 8.5 billion searches by users around the world. All these users prefer to visit websites that are ranking on the first pages of Search Engine Results. In order to rank your business higher on Search Results you need to invest in Search Engine Optimization (SEO).
SEO means Search Engine Optimization
Search Engine Optimization is the process of optimizing and improving your website to increase
its visibility and rank higher on Google (or other Search Engines) Search Results. The higher you rank the more people will see your products or services. The key role in improving your ranking position is the implementation of certain keywords in your website’s pages. These keywords should be relevant to your content and match with the words or phrasess individuals enter into search engines to find a business similar to yours.
SEO Strategy
Our SEO strategies focus on your customers’ search behaviour. Based on your brand we determine which keywords a potential client might use on Google or other Search Engines in order to find your web content. By implementing the ideal keywords we are helping search engines identify your content, index your website and improve your ranking on Google search results. Our aim is to boost your online visibility in order to attract new potential customers and increase your business sales and profitability.
The following Ranking Factors are very important for your
Website's SEO Strategy
Keywords
Do your target keywords have high enough search volume (popular)? Are they relevant to your content? Is the keyword difficulty low?
Meta Title Tags & Meta Description Tags
Did you enter your target keywords in Meta Title Tags and Meta Decription Tags?
Keywords Frequency
How often do you find your target keywords in your webpage's content?
Backlinks
Do other Websites have links that transfer the users to your Website?
Backlinks Quality
Are the Websites that have links of your Website trustworthy?
Internal Links
Do you have links that transfer the users from one page on your website to another page on your website?
Implement Alt Text
Did you add a small description on the images of your Website?
High Quality Content
Do you have a high-quality Website Content?
Secure Sockets Layer (SSL) Certificate
Do you have SSL Certificate on
your Website?
Mobile Friendly
Website
Is your Website compatible with all mobile devices and mobile browsers?
User Engagement
How long users stay on your Website when they click on it on Search results?
Website Updates
How often do you update your Website?
Brand Reputation
How often do Social Media and Media mention your business?
Keywords in URL
Did you use your target keyword(s) on your webpage's URL?
Bounce Rate
What is the percentage of users who click on your Website and leave without taking an action?
A high bounce rate can hurt your Google rankings.
Page Speed
How fast does your Website
load?
